FMP: Maybelline Re-brand

Safety Labels After finding the official legal document provided by the government on there cosmetic laws in the UK I was able to get a better understanding of what my packaging must include. This was informative because I do know that there has to be correct labels on packaging so that the consumer can see if they want to use it but I didn't know know enough  to create my own packaging  that applies with the law. I realised that the main Legal requirements are ... 1) All products should show on there packaging the correct labelling requirements. They have to comply with the law other wise they will be shut down.  2) All cosmetic movement should be recorded between retailers and records will be checked within a three year period, so the company's must provide the correct paperwork for ever sale or perches to prove the authenticity of the cosmetics. 3) The distributors should provid...

LOGO TRENDS 2017 I wanted to look more into logo design and what the in depth styles can mean so I first looked into a website called logo lounge as they do a detailed review every year about the logo treads that they have found over there research and site activate every year. One of the first point that I see them talking about is that trends are being flipped around a lot more quicker now a days as they are so many designers that are constantly burning through ideas and concepts. It talks about how there are limited ideas out now a days and how a lot of things we see are ideas from ten years ago but just given a "fresh coat of paint". The three design baselines they talk about that they have noticed over the year was that there are still treads from 2016 still running through the design posses of logos now which is not a bad thing as it just shows its popularity. The first was thing is that the simplistic vibe was still ruling last year as simp...

KEEPING BRANDS IDENTITY As I am re-branding Maybellien and that is a very well know long lived company I need to make sure I am keeping the identity alive but just bringing it into todays design level. This is why I am going to be looking at different studies and blog posts to see who i can do this in the most beneficial way. The first study I am going to look into is a study where 156 Americans were asked to draw out well know logos. This was to test what features were most easy to remember and what were not. The people taking part in this was between the age of 20 - 70.   This image is from the study. It shows you all the 156 participants attempts of the burger king logo. This was very interesting as they did this for 10 well known brands with distinctive logos and the results showed that colour is the most important thing when it comes to the average consumer. It showed throughout the study that people was get...