Maybelline Stand

-


Maybelline's Current Stands


Boots


This is a photograph of the Maybelline stand in my local boots. The first thing I notice is that there is three panels at the top that have broke off which is exposing the lighting. This isn't ascetically pleasing and I would hope mine would not be as easy to brake. They are also using a lot of dark blue which the brand used to associate a lot with in the past but in the more current years they have slowly took it out of there packaging. This is another reason why I thing that the Maybelline stands need to be updated. This stand is one of the biggest in the store which is needed as the brand is one of the biggest, what I like is that they have still used space to use some visuals from photoshot and it also has the logo displayed on there. This is good as the top panels aren't there you can see the main logo that would usually be used. I do like the fact that they have most products placed together which would help the consumers that are less familiar with make-up. I still have things I would changed to this stand as i feel like this stand isn't easy to use for beginners and it also needs to be updated to the brands new look that they have been developing before I started this project. 


Superdrug


In my local superdrug the stand is smaller but they have the brands panels on the top displaying the brands logo proudly which is better then Boots.I have noticed that they are still using blue in there stand like Boots but they aren't using as much as Boots because they only use it on the logo/brand panels. As this stand is smaller though they don't have any photoshots displayed which I would like to see. The only graphics that is displayed is on the top panels with the logo, so I would change this when creating my Maybelline stand.

Overall, I think that I can take part of both stands as good and bad points that can help me in designing my stand but I have already had to change the stand quite a bit as I want to display my beginners range that I have designed. That is whats part of the challenge as I have to make it all look the same brands stand even though they will be a separate part dedicated to the three beginners ranges. I think this will be fun though as at the end it will help new customers with there purchasing.     

Comments

Post a Comment

Popular posts from this blog

Cosmetic Products - Safety Regulations

-
Image
Safety Labels After finding the official legal document provided by the government on there cosmetic laws in the UK I was able to get a better understanding of what my packaging must include. This was informative because I do know that there has to be correct labels on packaging so that the consumer can see if they want to use it but I didn't know know enough  to create my own packaging  that applies with the law. I realised that the main Legal requirements are ... 1) All products should show on there packaging the correct labelling requirements. They have to comply with the law other wise they will be shut down.  2) All cosmetic movement should be recorded between retailers and records will be checked within a three year period, so the company's must provide the correct paperwork for ever sale or perches to prove the authenticity of the cosmetics. 3) The distributors should provid...
Read more

Peer Assessment

-
Image
  This peer assessment was the first one I did with a peer in class. This was a very detailed assessment as it went into detail of all the assessment points so this really helped me pin point where I should focus more of my time.  This second assessment was less detailed but it helped get another opinion on my work and also gave me areas to where I have been doing well and might need more work.
Read more

Zine Forth Double Page Spread

-
Image
Double Page Spread This is my final page in my Zine. I wanted my zine to show the progress of my logo design and this was the final page to showcase the final logo designs and the rules that go with them. I wanted this page to be easy to understand and still pleasing to look at even though I new it would have to be filled with information to explain the rules I am setting for the logo. I still went with the same layout as the other pages having the black and white split page with the Maybelline name in the corner of the page. I am happy with this overall and believe that my zine shows a natural progression of how my logo was designed with a professional feel. This is my sketch with the layout plan of what I was going with and I feel like I stuck to this quite well, the only main differences would be on the second page I added text to it as I though the images needed explaining to show what I was going with them. I made sure to stick to one side being abo...
Read more