I need to look into drugstore make-up brands that I feel need the most help and have the resources to work with the ideas I have. This is why I'm going to be looking into all the biggest brands in the drug store at the moment, so that I can come to a thorough decision. The first make-up brand that I am going to look into is L`Oreal Paris. As you know I already saw one of there stand in my local boots which I talked about on my issue page but I do think this brand would be a good one to chose as they have got a lot of products that I know to be good as well as having products that vary in type. What I mean by this is that they have mutual foundations and mascaras that all do different things which is good as I would be able to help people pick the products that are good and right for there skin type. I do think that this brand could do with a makeup reboot as they do have many other branches under L`Oreal like there skin care, hair dye, hair care ...
This is a Rimmel London campaign poster for there new lip products. These products are liquid lipsticks that dry down matte. These will not move like a regular stick lipstick and are also a very popular product for make-up brand to make recently but the problem I have with this poster is that they are showing off all the colours on the poster on one lip model. In this particular shot the make-up artist has created an ombre lip to show of all the colours in one which looks grate but they don't explain what that is or even any pointers into how to get this look, which to me would be a wise chose as if they explained how these colours were chosen to work best together then they would be getting a double purchase making the buyer want to get multiple colours to try out the technique themselves which needs two or more colours to work. In my opinion I think that not explaining the idea behind the campaign for the new products they are losing interested customers and potential profit.
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